Friday, January 19, 2007

search engine ranking
What to look for when shopping for a SEO specialist

When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things. If someone offers you fast results they may be pulling your leg. If you aren�t listed on search engines the average time to be index takes around 4 weeks. Someone offering submissions in less then that is coning you. Websites that are already listed and are just being updated will have a faster result. A guarantee isn�t always reinsurance. Just because a site states they can get you in the 1 spot doesn�t mean they can deliver. Or, they may have you listed under an obscure keyword or phrase. Most legitimate SEO�s will tell you no one can guarantee a top spot on all keywords and phrases. Search Engine optimization is not an exact science. Trail and error along with constant tweaking will help bring your site closer to your goal. Most SEO�s should give you some information on where your site stands currently. You links, keywords, where you rank on major search engines etc.. Or, do one yourself. My article �Google�s Helping hand?show you free tools that can help you evaluate where you are on search engines. Don�t go into any SEO work blindly. Know where you stand before and after. Price is never an indication of how good a service is. More isn�t always better. Shop around try to get the most for your money, but be realistic. If it seems too good to be true then it may just be. Be prepared to shell out some cash. SEO is not cheap. You should think of SEO as advertising. It should be contestant as should all of your advertising efforts. Click here for more What are SEO Back Link?
Many major search engines (Google, Fast, Inktomi, MSN) now have the capability to index PDF files and return them in search results. If you are a Web site owner with PDF files on your site, this is good news. If you are an SEO, you also know that the new capability presents potential usability problems. And what exactly is the big deal? Let's find out. Read more... What are SEO Back Link?
Drive Visitors To Your Website And Increase Your Market Share. SEO is the key to unlocking your website's full potential. Google handles over 200 million internet search requests each day, and people who search for information clearly express what they want. Imagine capturing a relevant stream of such web traffic. It's therefore important to optimize your web pages to improve search engine rankings using the most appropriate keywords describing the content of your site. Read more... What are SEO Back Link?
Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy. Search Engine Optimization ?�SSEO? Search engine optimization, or �seo?as it is better known, is the definitive long term Internet marketing strategy. So, what is it? Seo simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN. Read more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
Step Three is Creating Long-Term Popularity

Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy: - Taking the large list of ancillary keywords that relate directly or indirectly to your website, begin purchasing keyword related domain names that will be used to create traffic driving websites that point to your money site. - Setup satellite pages using the keyword domain names with the idea of capturing traffic geared toward those specific keywords, developing niche market traffic. As you develop niche markets for those new customers, you are going to be able to capitalize on those customers for the other products and/or services that your company offers when these sites link back to your money site as a result of informing and attracting these new customers through the niche sites. Learn more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
What is the Google Sandbox Theory?

Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month. You guessed it... What is the Google Sandbox Theory and how do I escape it? When you finish reading this lesson, you'll be an expert on the good 'ole Google Sandbox Theory and you'll know how to combat its effects. So, pay close attention. This is some very important stuff. Learn more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
Link Exchanges are a very time consuming project

The time it takes to find the sites to exchange with, contact them and place a link on your page can seem like an eternity. The hardest part about link exchanges isn�t the research, it's the waiting. This article will give you some tips to help speed response time to your requests. Learn more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
The First Step In A SEO Marketing Campaign

Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step. Learn more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
Stop Tracking the Illusive "Magic Bullet"

It seems like everyone is beating the drum for one Internet marketing method or another. And in the process they create plenty of hype and conflicting messages. Website owners are left to wonder whom to believe when it comes to impressing the search engines. Which approach can deliver the "magic bullet" they've been promised? Is it time to jump to the next "sure thing," that will entice both search spiders and web surfers? Learn more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
Find Out The Rank Of Each Page On That Site... In MERE Seconds

Now you can quickly and easily get the number of pages on the server, the number of pages indexed by Google, Link Popularity, and Alexa Rank, PLUS a Summary Report with page rank statistics! It's crazy... You've got all this "background" work to do and SO little time to do it. You KNOW what I'm talking about. Getting the rank and rank statistics of your own web pages is key to operating at peak search engine and marketing efficiency. And it certainly doesn't hurt to know the rank of your competitors' sites as well. Learn more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
Search Engine Copywriting Explained

Copywriting in the world of marketing has always been an expensive process and the main aim of the copy is to attract the reader attention and lure him into buying a product or using a particular service. Copywriting in the online world has pretty much the same meaning, but I believe it is slightly difficult, as here the main aim is to not only grab the readers attention but in order to make it more effective, it is also important to make the copy rank well in the search engines, so that the targeted audience actually get to read it. Search engine copywriting refers to the process, where a copy is written in a way, where it not only reads well to the reader, but also repeats specific target �keywords?within the text, in order for that copy (webpage) to rank well in search engines for those keywords. Copywriting experts believe it is ideal to have around 300 words on a page with one or two targeted search terms cleverly placed within the text a few times. Along with the text, it is also important to optimize other elements on the page such as the title text, headings, description and keyword tags, and alt text. Advantages and Disadvantages of SEO Copywriting Learn more... More About SEO

 

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